Don’t Miss Little Tokyo’s Nisei Week Grand Parade

If you're a fan of Japanese culture or someone who loves documenting unique cultural experiences, then the Nisei Week Grand Parade is one of those events that should absolutely be on your radar.

I’ve been attending Nisei Week for several years now. And while it’s changed quite a bit (like most things, if I’m being honest), it’s still one of my favorite events to cover. What keeps me coming back is the fact that there is no other way to experience such a wealth of Japanese culture, short of taking a trip to Japan. It’s colorful, it’s loud, it’s heartfelt—and it’s one of the best cultural celebrations you can attend on the West Coast. Best of all, it’s punctuated by a beautiful grand parade that encircles the Little Tokyo Japanese Village Plaza.

What is the Nisei Week Grand Parade?

The Nisei Week Grand Parade is the highlight of the multi-day Nisei Week festival, which celebrates Japanese American culture. The word Nisei refers to second-generation Japanese Americans, and the event originally began in the 1930s as a way to celebrate, preserve, and share Japanese heritage.

The parade itself is a unique blend of tradition and popular subculture—you’ll see taiko drummers and Bon Odori dancers one minute, then anime cosplayers, martial artists, and car clubs the next. The energy, performances, and visuals make this a must-see for anyone with an interest in Japanese culture or cultural events.

When, Where, and How to Catch It

The Grand Parade usually takes place on a Sunday afternoon (it’s on August 10th this year), typically starting around 4:00 PM. The route usually begins near 2nd Street and Central Ave, winds through the heart of Little Tokyo.

Tips for First-Time Visitors:

  • Arrive early to scout your spot— You’ll want to grab a spot in the shade, since the later afternoon sun can be intense. Also, some areas are a little more aesthetic than others. My favorites are the corner of 1st St & San Pedro St and the area across from the Little Tokyo Fire Tower (but only if you don’t mind the sun).

  • Parking can be tricky. There are parking garages and lots all over Little Tokyo, but unless you plan on being there the whole day, I would park away from Japanese Village Plaza. First off, they’re going to fill up quickly, but second, it becomes impossible to leave them once the parade starts (not that you’d want to, but you never know). Public transit is also an option, and there is a Metro station conveniently located on 1st St and Central Ave.

  • Bring water and sunscreen. Like I said, the sun can be brutal at this time. Also, a light bag is probably a good idea so you can keep stuff with you. You won’t want to leave your spot once everything starts.

  • If you’re shooting, go light on gear. One camera body and a zoom lens is ideal. A 24–70mm is a good all-arounder, but if you have something with more reach, that will help too. Photo Tip: Golden hour starts to hit just as the parade kicks off. Keep the sun in front of you and look for areas with lots of light and shadow. You can get some beautiful images at this hour.

More Than a Parade: What to Do Before and After

Little Tokyo is already one of the best places in LA for Japanese food, art, and culture— and Nisei Week adds even more to experience.

Here are a few things to check out before or after the parade:

  • Other Nisei Week Activities: The Grand Parade isn’t the only thing happening during Nisei Week. There is a variety of performances, exhibits, and attractions happening throughout Little Tokyo. Take some time to check a few of these out before setting up for the parade.

  • Japanese American National Museum: Located right across from the Metro station, this museum is a must-see for historical context and fascinating exhibits.

  • Street Food & Snacks: If you want the Japanese festival experience, there’s plenty to try. My personal favorite are the Imagawayaki cakes from Mitsuru Cafe. But you can also grab Takoyaki from Tanota, fresh mochi from Fugetsu-Do, and onigiri rice balls from Marukai Market.

  • Shopping: Kinokuniya, Japangeles, Popkiller, Anime Jungle— there’s no shortage of places to load up on Japanese books, fashion, stationery and gifts.

  • Street Photography (of course): Little Tokyo has always been one of my favorite places to take photos. From the crowds, to the decor, and colorful character that is LA, there’s just so much to capture and appreciate. This is definitely a place to have fun with a camera.

Final Thoughts: A Living Celebration Worth Capturing

Nisei Week isn’t just a festival— it’s a vibrant celebration of cultural, expression, and community. Whether you’re there to connect with Japanese heritage or capture it through your lens, the Grand Parade is an unforgettable experience.

If this post inspired you to visit—or if you’ve attended in the past—I’d love to see your photos. Tag me on Instagram or drop a link in the comments.

In the meantime, check out some of the images I’ve captured from previous Nisei Week Parades. It’ll give you a good idea of what’s in store.

Martin

I am a photographer and digital artist who is passionate about Japanese Pop Culture, Tech, and Immersive Digital Experiences.

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